Exhibitors and
Attendees Agree

First Electrical Wire Processing Technology
Expo is a Success!

 On May 16 and 17, 2001, more than 100 exhibitors and 2,000 attendees
traveled to Milwaukee's Midwest Express Center and made the first
Electrical Wire Processing Technology Expo a success. They came
from 33 states and four foreign countries. And their response was so
overwhelmingly positive that a second show has been scheduled for
May 22 and 23, 2002.

According to Jay Partington, president of Expo Productions, Inc., the
show producer, many of the exhibitors contracted for space at the 2002
show immediately, with many of them requesting more exhibit space
than they had in the 2001 show. "We're still getting telephone calls
from exhibitors, praising the convention center staff and telling us
that they had a terrific show and a good time in Milwaukee. It's
exceeding all of our expectations."

A number of factors contributed to the success of the Expo. During
the planning stages, the ultimate goal was to create a focused exposition
for the wire harness processing industry that was more than just another
trade show. Enlisting the help of a board of directors which included
Pete Woboril, President of Megomat USA, Inc., Phil Hulstedt, President
of Mechtrix, Jim Beres, President of Kut-Rite Corporation, Bucky
Mueller, President of Tri-Tech Machine Sales and Fred Knaack,
publisher of Wiring Harness News, a number of other events were developed
to appeal to the attendees.

With help from Wiring Harness News, a series of free technical seminars
was developed, presented by industry experts and covering topics
ranging from new technology to business planning and development.
The seminars were very popular,  with standing room only attendance.
Several sessions had participants lining up early in order to get the best
seats. "The professional advice from the Wiring Harness News was
invaluable," says Partington. "They helped us determine the most
topical subjects and then helped locate the industry experts to present
them."

A free interactive workshop also proved to be very successful.
Attendees were invited to bring in their harnesses for free analysis
and evaluation to determine the crimp quality of their product. The
crimp samples were cross-sectioned and magnified via video micrography,
with the digitized image revealing flaws not discernable by the human eye. 
The workshop was an educational experience for those that brought in
harnesses for analysis, as well as for the many on-lookers that watched
the process on a large screen.

And then there was the food. Breakfast, lunch and a wide variety of
snacks were provided on an on-going basis for attendees and exhibitors
alike in the Wiring Harness News Business Lounge. Hosts Fred Knaack,
Marilyn Magowan and Kathy Freund were on hand to answer questions
and to help with copies, faxes and other business needs. A constant
stream of people walked the show, relaxed, had a bite to eat, took care
of some business and then went back to learn more about new products
and new technologies on the show floor.

The attendees were very happy with the Expo, as evidenced in
comments made during exit surveys:

"I saw a lot of new things and a lot of new technology I didn't know about."

"Excellent! I sent a number of my employees here both days."

"I learned a lot of things I can use in my shop."

They were also asked what changes they might recommend for the
next show.

One person summed it up perfectly. "Don't change anything. I've
been through the entire show once, and now I'm going back to talk
to the exhibitors."

The Expo drew rave reviews from the exhibitors, too, with the
key word being "FOCUS." Here's a few of their comments:

"This is the most focused show there is for our products and the wire
harness industry that we serve. We will exhibit again." 
Jeff Corriere, Stapla Ultrasonics Corp.

"This is the only trade show dedicated to servicing the
wiring harness community, therefore the attendees were there
for one purpose." Joe Porter, AMP-Tyco Electronics.

"The show was the best for our product line than any other U.S.
shows we've attended. It is our intent to grow with the Wire
Processing Technology Expo. We found that visitors had current
needs for our equipment and we were better able to make the direct
connection between the visit and a later sale. We expect the show
will only get better because of its focus." Wyatt M. George,
Schaefer Technologies L.L. C.

The Electrical Wire Processing Technology Expo will be back in
2002, with new seminars, workshops and more exhibitors. For
advance information on attending or exhibiting at the 2002 show,
contact Expo Productions at 800-367-5520 or 262-367-5500,

E-mail expo@execpc.com